Fort Myers Beach

As the expertests of their own city, the Fort Myers Beach Chamber of Commerce was lacking the platforms to drive traffic to their participating businesses. A modern logo and branding was only the beginning. With a website made mostly of placed digital ads, the FMB Chamber felt like a flashing advertisement rather than a resource for visitors which South West Florida beach was going to be their vacation destination. By creating a new ad strategy of selling content pieces and feature placements, they were able to maintain, and grow their revenue through advertising for local businesses in a way that felt natural for potential visitors. Reimagining the travel guides to make tourists pause to read from the experts about upcoming events and new attractions. From start to finish, the new Fort Myers Beach Chamber of Commerce is able to live up to the potential as the travel experts they are.